dotts vs. MarkUp.io: The Best MarkUp Alternative for Visual Feedback in 2025

If you're looking for a powerful yet simple tool to leave visual feedback on websites, images, or PDFs — you've probably come across MarkUp.io. While it's a popular choice, it's not the only option out there. In fact, for teams and freelancers who want a faster, more intuitive, and GDPR-compliant alternative, dotts might be exactly what you need.

In this article, we’ll break down what makes dotts a strong MarkUp alternative, compare the key features of both tools, and help you decide which one fits your workflow better.

Why Look for a MarkUp Alternative?

MarkUp.io is widely used in the design and development world, offering a way to visually comment on live websites and static files. But some users find it too complex, expensive, or overloaded with features they don't need.

Common reasons to look for an alternative:

• You want a faster, more lightweight feedback experience
• You need something clients can use without logging in
• You're looking for GDPR/DSGVO compliance
• You prefer a more minimal UI
• You want a budget-friendly solution

Enter: dotts.

What is dotts?

dotts is a minimal, fast, and privacy-focused visual feedback tool that lets users comment directly on live websites, images, and PDF files. Whether you're a freelancer, agency, or product team, dotts simplifies your feedback loop with a clean UI and zero learning curve.

Unlike MarkUp.io, dotts is designed to be simple by default — with no unnecessary steps, and no need for your clients to register an account.

dotts vs. MarkUp.io: Feature Comparison

Both dotts and MarkUp.io allow you to add comments directly on websites, images, and PDFs. But dotts stands out in several important ways:

• No login required for clients: With dotts, clients can comment without creating an account. MarkUp.io requires users to sign in.
• GDPR-compliant: Dotts is built with full DSGVO compliance, ideal for EU businesses. MarkUp.io stores data in the US, which may be a concern.
• Cleaner interface: dotts keeps the UI minimal and distraction-free. MarkUp.io can feel overwhelming for new users.
• Emoji reactions and file attachments: Dotts lets users react to comments and add files — features either unavailable or behind a paywall in MarkUp.
• Affordable pricing: dotts has clear, fair pricing for individuals and teams, while MarkUp.io can get pricey on higher plans.

Both tools support visual feedback on websites, images (JPG/PNG), and PDFs. They also provide comment sidebars, project dashboards, team collaboration features, and email notifications.

Top Reasons to Choose dotts over MarkUp.

1. Client-Friendly Sharing

Your clients don’t need to sign up or learn new tools. With dotts, you simply share a link, and they can view or comment instantly — no barriers, no confusion.

2. GDPR-Compliant by Design

Built in Germany, Dotts is fully DSGVO-compliant. All data is stored securely in the EU, with privacy settings that make it ideal for European businesses.

3. Minimal Interface, Maximum Focus

Dotts removes all the clutter. With a distraction-free UI and just the features you need, it keeps your team focused on the feedback — not on figuring out the tool.

4. Multi-Format Support

Review websites, upload JPG/PNG images, or entire PDF documents. dotts works across file types so you can manage all your feedback in one place.

5. Affordable & Transparent Pricing

Dotts offers straightforward plans without hidden fees. Ideal for freelancers and small teams that want pro-level tools without the enterprise price tag.

Use Cases for dotts

• Creative Agencies – Review landing pages, campaign visuals, or branding mockups with clients in real-time.
• Web Designers – Pinpoint design flaws or revisions without endless email threads.
• Freelancers – Get clear feedback from clients without requiring logins.
• Product Teams – Align design and dev teams on real product UI with threaded feedback.

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Final Thoughts: Is dotts the Right MarkUp Alternative for You?

If you're tired of bloated tools, login barriers, or confusing interfaces — dotts is a breath of fresh air. It's the perfect MarkUp alternative for teams who value simplicity, speed, and privacy.

Whether you're reviewing a website, PDF, or campaign visual — dotts keeps everyone on the same page.

Try dotts for Free

Ready to streamline your feedback process? Start using dotts for free and experience the simplest way to comment on anything — without the clutter.