One focused tool, not an agency operating system
Atarim wants to be the operating system for web agencies: workflows, project boards, client management and AI agents, built around WordPress. dotts does one job — client feedback — with nothing to onboard. Paste a URL, share a link, collect comments.
Atarim and dotts, side by side
Competitor details checked on September 15, 2026 against the official sources: Atarim homepage, Atarim pricing, Atarim MCP. Spotted something outdated? Tell us and we'll fix it.
Atarim or dotts?
You want an all-in-one agency operating system
You run a WordPress agency with many projects
You need white-label and client billing built in
You'll invest time onboarding your team into it
You want one focused feedback tool, no onboarding
You review any website, not just WordPress
You want a free plan and one simple price
You want one flat price, not credits that stand for work
Why freelancers pick dotts over Atarim
“I don't need an agency operating system, I need my client's feedback.”
Atarim is the whole agency stack — workflows, boards, client management. That's a lot to run for a review.
With dotts: dotts does one job well: paste a URL, share a link, collect precise comments on the page.
“It's built around WordPress, and half my sites aren't.”
Atarim centres on WordPress. Not every client project lives there.
With dotts: dotts is platform-neutral: it works on any website — Webflow, Framer, Shopify, WordPress and more.
“There are credits and workflows to learn before the first comment.”
A full platform means onboarding, for you and sometimes your client.
With dotts: dotts has no onboarding. Your client opens a link and comments; you reply and resolve.
“The feedback lives in the tool, my work lives in my editor.”
You retype client comments into prompts and tickets.
With dotts: Copy for AI turns any thread into structured context. On Pro, doby AI (the MCP server) connects your assistant straight to the project.
Switching from Atarim to dotts
There is no import from Atarim, and you will not miss it: a dotts project takes about a minute to set up, so most people simply start with the next client project.
Paste the live or staging URL, or upload a PDF or image. dotts loads the page through its own proxy, so there is nothing to install on the site.
Every project has a review link. Send it to your client. They open it in any browser, type a name and comment. No account. Add a password if the project is confidential.
Each comment arrives with a screenshot, browser, device and viewport. Reply in the thread, or use Copy for AI to hand the open comments to your coding assistant.
Mark each comment as in progress or resolved. Your client sees the status on the same link, so nobody has to ask what happened to their note.
Try it on your next client project
Free plan, no credit card. Pro comes with a 14-day money-back guarantee. There's no workspace to configure and no workflow to learn — paste a URL and share the link.
What a review with dotts looks like
One link to share
Paste the URL of a live site, or upload a PDF or an image. dotts gives you a link to share, with a password if you want one.
Clients comment without an account
They type a name, the email is optional, and the Just browsing option skips even that. No signup, no install.
Every comment carries its context
Browser, device, screen size and page URL are stored on the comment, together with a screenshot that already has the dot on it.
Set the status, or have it set
Open, in progress, resolved. On Pro, Claude Code or Cursor read the comments over MCP, change the status and reply as doby AI.
dotts and Atarim, answered
If you want workflows, project boards, client billing and AI agents in one place, Atarim is built for that. If you just need client feedback on a website, dotts is the focused tool with nothing to onboard.
No. dotts is platform-neutral — it works on any publicly reachable website, including Webflow, Framer, Wix, Squarespace, Shopify and WordPress. Atarim is built around WordPress.
Atarim's Pro plan is $67/month on a credit model (credits represent work). dotts has a free plan and one simple flat price with unlimited reviewers.
No — and that's honest: white-label is part of an agency platform like Atarim, not dotts. dotts stays a simple, focused feedback tool.
Yes. atarim.io/mcp describes an MCP server for Claude Code, Claude Desktop and Codex that pulls tasks and client requests into the agent and can change WordPress sites directly, on plans that include MCP. dotts' MCP server (doby AI, Pro) is narrower on purpose: it reads client comments, sets their status and replies. The code changes stay in your editor.
doby AI is the dotts MCP server, included in Pro: connect Claude Code, Cursor or Codex and your assistant reads the open comments, sets their status and replies in the thread. Copy for AI is the one-click export for any other tool.
One job, done simply
Not an agency operating system — just fast, precise client feedback on any website. Free plan, one simple price.